How Does Accountability Reduce Self- Enhancement?: The Role of Self-Focus
نویسنده
چکیده
Past research (Sedikides, Herbst, Hardin, & Dardis, 2002) has shown that accountability (the expectation to explain, justify, and defend one’s self-judgments to an audience) curtails self-enhancement due to identifiability and evaluation expectancy concerns. The authors report an experiment that established focus on one’s weaknesses as the mechanism through which evaluation expectancy reduces self-enhancement in accountable and identifiable participants. The findings affirm both the potential of accountability for deterring selfenhancement and the role of selffocus as a crucial mechanism in this process. * University of Southampton ** Erivan K. Haub School of Business – Saint Joseph’s University RIPS / IRSP, 15 (3–4), 113-128 © 2002, Presses Universitaires de Grenoble
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